Courier bags: what makes them sopopular in e-commerce?

Are the courier bags the ideal solution for your e-shop? Why are they top choice for e-commerce businesses and how do they shape the overall customer experience?

The rapid increase of online shopping due to the pandemic and consumers forced “go-digital” approach, is much more than a trend. According to a recent survey conducted by Focus Bari and Plushost, 76% of people in Greece choose to make their purchases online. At the same time, the high levels of inflation and the financial insecurity that came with it have made consumers more cautious; 8 out of 10 claimed that they intend to be more careful when it comes to spending and choose businesses that can offer them a better customer experience (survey: Salesforce 2023).

The thoughtful selection of the most suitable product packaging is part of the overall experience an e-shop may offer to its clients. After all, in the online world, packaging is the only “hands-on” element for consumers to physically interact with a brand or business. For customers who are looking for a unique experience in every online purchase, the right pack may save the day – or the other way around. When it comes to product packaging, options are endless. So why could courier bags be a win-win solution for both sellers and clients?

1.They’re robust.

When choosing the right packaging for your product, keeping it solid is a key factor, to make sure that it reaches the recipient in good condition. At the same time, your client expects to get a nice pack that is not damaged, torn, or destroyed along the way. Courier bags are usually made of LDPE or HDPE materials with single or double adhesive tape for easy and permanent sealing, making sure that the order will be delivered in one piece.

2. There are tons of options.

Courier bags or courier folders are available in their paper version, made of kraft paper that comes from well-managed forests, recycled materials, and other controlled sources. This is the “green” choice for modern, eco-conscious companies that address customers who think highly of sustainable businesses. You may also find plastic courier bags, with or without a handle, in various dimensions and with multiple customization options. The adhesive tape used for sealing makes sure that they cannot be opened, unless torn.

3. Tailored to your needs

Your product packaging should be an extension of your brand. Customers want to instantly recognize the sender of the pack delivered to them, and that’s a way to stay connected with your business, enhancing the overall customer experience. Courier bags make it possible to highlight your brand identity with the use of your logo, tagline, or branded hashtag. You may choose the color of the material to be in line with your business, with no restrictions in the color palette, and therefore design a branded pack that make you stand out from competition.

4. Less volume to carry over

Finally, courier bags can be adjusted to the shape of the product they’re carrying, decreasing the volume to be delivered and therefore saving courier charges. They can be easily modified to the product dimensions,and they offer extra capacity. Imagine how disappointing would be for your client to receive a rather large parcel that carries a proportionally small product.

Courier bags are the ideal packaging choice for your e-shop. They ensure that your product is safe, they can be tailored to your brand needs and give a boost to the overall customer experience. Our team of experts at Cartabianca will support you, every step of the way, to make sure that you select the most suitable packaging for your products, while also make valuable recommendations, based on your own, personal needs.