Interactive packaging is not just a new trend in the packaging industry. Together with sustainable packaging (https://e-cartabianca.gr/el/blog/Sustainable-packaging), they belong to its future. Every company that aims at dynamic interaction with its audience, must turn to more modern forms of packaging, which achieve the most effective and most substantial involvement of the consumer.

 

What is interactive packaging?

Interactive packaging is a new way for companies to interact with their customers. In fact, it is every package that uses technology to achieve an interactive experience with the customer.

The goal here is for the customer to connect, not only with the product, but with the packaging itself.

Imagine a package that invites you to interact with it. That "forces" you to engage in activities such as code scanning, playing, painting, folding and unfolding. That pushes you to know more about the product, its origin, its history and the company that created it.

This is exactly what interacting packaging does: it effectively connects consumers with the brand

 

What are the benefits of interactive packaging?

The interactive packaging is an exciting package! Packaging becomes a dynamic marketing and sales tool. Now your customers can easily find information, take part in contests, win prizes, listen to interactive stories and get to know you better. This develops the psychological and emotional connection with your customers, who become an active and loyal audience.

 

How to create successful interactive packages

1. Through the use of QR code: The QR code comes from the initials Quick Response and the coded information it provides can be read quickly and easily. This is an amazing way of transmitting information, as a QR code can store unlimited text, amazing photos and even video.

Digitizing packaging automatically upgrades the packaging itself, highlights the modern philosophy of each company and increases the interest of the consumer public, as it meets its demands for more substantial information and greater interaction with a simple mobile scan.

Also, QR code helps to aesthetically upgrade the packaging. Useful information in small letters, which should be "squeezed" on the package, through the QR code are upgraded, highlighted and displayed more effectively.

2. Through smart packaging: Smart packaging aims to attract the consumer at first glance or, even better, to surprise him as he opens it. The feeling of surprise captures the interest of the public because it offers their favorite product in a creative and unusual way. Packages that are transformed, turned into toys, into paintings, that are reshaped, are the new trend of modern packaging.

Smart packaging is an amazing way to connect with your audience. This creative interaction through unforgettable experiences helps to create a strong bond between the brand and your audience. At the same time, the consumer realizes the value you want to offer him and from now on you will be in the first place of his preference.

Interactive packaging is based on the philosophy that traditional packaging is no longer enough. And that is true. The interactive experience is a new, amazing communication channel that highlights the packaging while offering the consumer the opportunity to receive amazing information about the product you offer.

Make it happen with Cartabianca!