Packaging products is a determining factor shaping consumers' perception of products, values, and the culture of each business. According to the Sealed Air Packaging for e-Commerce Success study, 45% of participants believe that packaging quality reflects the quality of the product inside. Meanwhile, 34% say that the type and amount of materials used in the packaging reveal information about the environmental consciousness of the company.

With climate change increasingly concerning more people and the boost in orders due to the pandemic explosion, the percentage of consumers demanding sustainable, eco-friendly packaging has risen to 81% as of January 2023. Furthermore, 64% are more likely to buy from businesses providing green packaging, and 50% are willing to pay more for a product with sustainable packaging, as indicated by Protega Global.

Nielsen's research reveals that 73% of global consumers are willing to change their shopping habits to reduce their environmental impact. Transitioning your business to greener packaging solutions is a wise strategic move to attract new customers looking for eco-conscious businesses.

Despite ongoing discussions about the importance of eco-friendly packaging, not all businesses are adopting green solutions at the same pace. This difference gives you a valuable competitive edge as you stand out from the competition, offering potential customers a reason to choose you. At the same time, it strengthens your company's reputation as you can communicate your green initiatives and highlight how you contribute to a more sustainable future.

By creating customized packaging fitting your products perfectly, you can save space, reduce transport volume, and thereby decrease transportation costs. This way, you play a significant role in protecting the environment and enhancing your business's efficiency and sustainability.

The market now offers a plethora of packaging options that effectively combine functionality, aesthetics, and environmental respect.

CARTABIANCA has been certified according to FSC™ Chain of custody standard (FSC™ C172223) and may offer ecological solutions on customers request with products made of material from well-managed, FSC™-certified forests and other controlled sources.

Learn more here and get ready to transition to a greener and more sustainable future.