In recent years, consumer interest in environmentally friendly product packaging has increased significantly. In fact, packaging very often becomes a decisive factor in choosing one product over another. Given the high consumer demands, sustainable packaging should be on the agenda of all modern businesses.

 

What is sustainable packaging?

For most, they are just eco-friendly packaging that can be recycled. But in fact, they are so much more.

Sustainable packaging complies with the ethical principles of a circular economy. This means that a product should be safe for individuals and society, environmentally friendly, and designed to be used for as long as possible until it is recycled or degraded.

The aim is therefore to create packaging that is environmentally friendly throughout its life cycle.

 

How do they help the image of your business?

Your company's packaging is the way you communicate with your customers. So if your customers are opting for greener solutions, it means your corporate culture must also adapt to the new standards.

The first step is to reduce the use of plastic as much as possible. Instead, consider introducing packaging made from recycled or biodegradable materials, or paper from sustainable sources.

 

How it benefits your business

Adopting eco-friendly or environmentally friendly solutions has a direct impact on your business and profits.

  • Consumers tend to have a positive attitude toward companies that strive for more         eco-friendly solutions, which helps strengthen your company's image as an eco-friendly business.
  • Companies that embrace the culture of sustainability, clearly gain an edge over their competitors, communicate modernization, keep pace with new market trends, and increase profits.

 

Packaging trends for 2022

 

Eco-friendly packaging

Eco-friendly packaging is neither unknown nor something new. However, now more than ever, it is a necessity.

After all, it's no coincidence that biodegradable and paper bags are the most popular solution among most businesses.

Eco-friendly packaging is an important tool for your business. Its use helps protect the environment and at the same time sends a positive message to your customers.

 

Minimal packaging

In an effort to reduce their ecological footprint, leading companies from the fashion and cosmetics industry are launching packaging made of recycled, recyclable or biodegradable materials, with simple and sleek design.

While certainly product protection plays an important role in the choice of packaging, a minimalist approach changes nothing in terms of quality. Big changes start with small steps.

Choose simple packaging that protects your products but requires less ink and cardboard. This way, printing costs are reduced, the environmental benefits are numerous, and your customers experience your company's environmental awareness.

 

Eco-Friendly Packaging for E-Commerce

Over the past two years, there has been significant change in the way people shop, and e-commerce has become the first choice for many consumers.

If you have an e-shop, now is the best opportunity to show your customers that you are an eco-friendly business.

Choose simple, eco-friendly packaging with sleek design, and at the same time inform your customers (e.g. with a QR code or links to your website) about the eco-friendly choices you make as a business, any environmental actions you participate in, as well as your vision to reduce your ecological footprint.

Remember, eco-friendly packaging combined with raising consumer awareness is one of the best strategies to directly attract new customers and build brand loyalty.

 

Are you ready to take the next step for your business?

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