Discreet packaging is a special type of packaging designed to deliver the products of your ecommerce business in full confidentiality. This packaging solution comes without any reference to your brand or the content of the package to protect your orders from unwanted attention. As a type of packaging, it is mainly preferred when an order should be delivered without exposing either the content or the recipient or the brand.

 

The benefits of the discreet packaging

Discreet packaging is the ultimate way to highlight that your shop sells more than a product, it sells a smart solution; a solution that makes the clear statement that you identify and satisfy the needs of your customers. This packaging alternative protects the privacy or your clients, builds trust and credibility and encourages them to make a “sensitive” purchase without second thoughts.

 

What types of products demand discreet packaging? 

Discreet packaging involves a wide range of different products that need to be delivered in utter privacy and confidentiality.

Here, you will find a short list of the most common product categories.

Medicines and medical devices: Pregnancy tests, birth control pills, medicines to treat erectile dysfunction, products to fight snoring or sleep apnoea and medications for urinary problems, are usually delivered in discreet packaging.

High-value products: From jewelry and watches to high-tech gadgets, discreet packaging is also preferred for the delivery of expensive products. The benefit lies on the fact that a secret package is less likely to fall into the wrong hands or to get stolen.

Adult products and spy equipment:Physical stores or e-shops with adult toys, special clothes or other sexy accessories usually adopt discreet packaging as a convenient solution to protect their customers. Shops with spy equipment such as video or audio recorders also prefer this type of packaging.

Discreet packaging design & unboxing experience: Design wise, discreet packaging makes use of neutral, typically with plain colors and unmarked boxes. The only concern that really matters for e-shops is for the products to be delivered safely.The importance though of the unboxing experience is a crucial factor that you should take into deep consideration, even in discreet packaging. The experience of unboxing is of high importance both for the brands and the customers.

 

Simple outside, tailor-made inside

You may not have a variety of options for the outside of the packaging; however, you are free to create a memorable unboxing experience based on the inside. Be creative and surprise your customers!

Make an impression on the inside: While the outside is simple, minimal and discreet, it is the inside that can make the difference. Get inspired by your brand’s color palette or discover abstract designs and inspiring illustrations to create an impressive inside.

Create a slogan for the interior of the box: A printed message inside the box is without any doubt a pleasant surprise for your customers. A thank you note, a catchy tagline or a simple word, such as Hello, will make your customers feel unique and special. You just earned a happy client!

Prefer tailor-made packages: As you have already understood, it is not about what’s on the outside but what’s on the inside that counts. Strategically choose a custom packaging solution to strengthen the sense of anticipation and offer a unique shopping experience. Custom packaging may include: cotton pouches or tissue papers branded with your logo.

Add a thank you note: Your way to say thank you to your customers! Write down the first name of your customer and generate positive emotions from the very first purchase.

 

Choose the ideal discreet packaging solution

Which discreet packaging best suits your needs? Our team of experts will guide you through the available options and will help you select a packaging of high-quality, according to the needs, in terms of dimensions, colors and materials, of the brand identity of your shop.

Let us help you to choose the ideal discreet packaging that combines excellent quality and exceptional durability.